Our Executive Team

John O’Brien brings more than 25 years of professional experience in the health care industry to his role as CEO of Central Coast Senior Services, Inc. (CCSS). He is responsible for the design, promotion, and delivery of quality CCSS programs, products, and services. Mr. O’Brien ensures that the human resources, administration, client services, and education divisions of the company operate cohesively.

A graduate of the University of California, Santa Cruz, Mr. O’Brien has a wealth of experience in home health care. Prior to establishing Central Coast Senior Services, Inc. in 1996, he worked as Vice President and Director at Community Home Care, Inc., Director of Case Management at Country Home Care, Director at Cresscare Case Management and Director of Senior Supportive Services at Alliance on Aging. He serves on the board of several local agencies and nonprofits.

Faith Beety, Director of Human Resources, is responsible for the administration of the Human Resources Department activities such as employment, compensation, labor relations, benefits, and employee services.  Faith worked for 16 years as Director Human Resources at Central Coast Visiting Nurses Association and Hospice and has a deep understanding of the unique needs of our employees and the clients we serve. Faith holds a certificate from SHRM as a Senior Certified HR Professional.

Micheal Armstrong, Director of Finance, is a lifelong resident of the Monterey Bay area, Michael has a deep appreciation for the Central Coast and the diversity of people and organizations that make it special.  Prior to joining Central Coast Senior Services in 2012 as Finance Director, he successfully led and managed the finance and accounting functions for public and private sector companies.   For the past thirty years Michael as been a crucial part of management teams that have driven growth, profitability, internal controls and best practices.

Aimee Cuda, Director Community Relations, comes to the team with thirteen years’ experience in development and related fields including work at ITN Monterey County, Voices for Children – CASA, The First Tee of Monterey County, The Carmel Foundation, and York School. Her experience includes annual fund development, planned giving, donor relationships, community outreach, board cultivation, non-profit management, strategic planning, and event planning. Aimee graduated from the Community Foundation for Monterey County’s LEAD program in 2011 and completed her Bachelor of Science in Human Services/Management in December, 2014.